Tuesday, September 10, 2013

How Does Mobile Retargeting Works?

Mobile Retargeting – Turning a Potential Customer into a Happy Customer

The growing mobile landscape

The number of the mobile device users is growing exponentially. Smartphones and tablets have taken their place as the third and fourth screen after TV and desktop, in the consumers lives. According to the ComScore new report, “State of the U.S. Online Retail Economy, Q1 2013,” there are 137 million smartphone users and 60 million tablet users in the U.S. This increase in the number of mobile users is bridging the gap between users and the online retailers. Mobile devices are increasingly being used for online shopping.

The report also finds out that the amount of time consumers spent with online retail jumped 104% to 34.9 billion minutes in February 2013 compared with 17.1 billion minutes in February 2010. Therefore, it is important for the marketers to understand the mobile consumers’ behavior to ensure the success of their marketing campaigns.

What is mobile retargeting?

As we know, mobile devices are everywhere and the users are spending more time on the online retail sites, marketers must devise strategies which helps in improving the conversion rates. As per the statistics, for most websites, only 2% of web traffic converts on the first visit. So what about the remaining 98% is the question that perturbs marketers?

Online advertising strategies such as, mobile retargeting is one of the most important strategies which help marketers in bringing back those 98% visitors to the site and also help in improving he conversion rate.

Mobile retargeting help you keep your brand in front of bounced traffic after they leave your website, thus, allowing marketers to identify the potential customers. Once you know who really is interested in your site/products, you can optimize your spend by serving ads to a specific group of visitors only.

How does retargeting works?

Technically, retargeting is a cookie-based technology that uses a simple JavaScript code to anonymously ‘follow’ your audience all over the web. So all it requires is a simple JavaScript code that you can place on your website. This code will keep a track of visitors, who leave your website, by keeping anonymous retargeting "cookies" in their browser. And when next time these users browse the web, the cookie will let your retargeting provider know when to serve ads, thus, ensuring that your ads are served only to people who have previously visited your site. Fig. 1 describes the process of “How retargeting works”?


Fig. 1
Why you should be doing retargeting?

Before looking for the answer, ask yourself;
  • Do you want to save money?
  • Do you want to reach the potential customers who have shown a little interest by visiting your website?
  • Do you want to increase the conversion rate?
  • Do you want to improve brand awareness for your business?
  • Do you want to serve customized ads to your potential customers, which are tailored to their immediate interests and behavior?
If the answer to all these questions is “yes” then you know mobile retargeting is your strategic approach to reach all those potential customers. 

How to retarget your mobile customersCase study

Deeplink.me, a new retarget networking service launched by Cellogic, links the audience directly to the inside of the app. How? Figure 2 shows how the retarget service works for the marketers and bring them back to their mobile apps.

Marketers can get started with Deeplink.me’s retargeting networking by using a 300×50 template, provided to them or uploading their own creative. This way they can keep a track of their ads performance using the provided analytics which shows numbers of ads shown, clicks, geography, and more. It can also be integrated with other third-party analytics providers, too. The ad units themselves will be improved over time as well, allow for more interactivity, and more customization possibilities with regards to their look-and-feel.
Fig. 2
The retarget service let marketers’ choose who they want to retarget. Marketers can target right people with right messages, i.e. they can target their audiences with custom messages. They are given the option to serve different ad messages to both the dormant users and the most frequent users. Also, marketers can serve different messages to people at different locations.

Marketers can analyze reports to make sure whether the service is generating the desired results.

The service let app marketers create ads that are app-enabled, thus, creating a high conversion environment for the customers. 

For more information on iPhone app developers and marketing strategy send in your email to marketing@ymedialabs.com

You might also like:

0 comments:

Post a Comment

Thank You for commenting. We will post your comment once reviewed.